Hi there, I’m Philipp!
I’m an Online Marketing professional with 5+ years experience in large scale digital marketing projects. I enjoy working on scale, automating things and shaping the future of digital marketing.
Owning planning and development of the global SEM tool, technology and automation strategy. Identifying issues, quick wins and market developments, while making sure, that the SEM team can do their best work in the most effcient way.
Responsible for hosting, technical setup, web design and on-page SEO. Published more than 150+ articles so far related to Android, iOS, gadgets and tech.
Key liaison between trivago and Google / Bing for all search engine marketing (SEM) related topics. Responsible for piloting, analyzing and global roll-out of multiple Google AdWords products during alpha and beta stage across 55+ markets.
Measured and analyzed direct impact of SEM activities and ensured strategic prioritization of projects and activities throughout the department. Also responsible for landing page optimization including quarterly road map planning and A/B testing in cooperation with the trivago product and content teams.
Managed digital marketing campaigns across different channels (Social Media, YouTube, SEA, SEO) for Peugeot, Citroën, Audi Star Talk as well creating websites for SMBs and Start-Ups.
Responsible for the relaunch of Trademob’s corporate website, conversion rate optimization and email marketing campaigns.
Assisted in planning and executing large scale events such as road shows, product launches and conferences across Europe and the US.
Attending a part time, distance learning degree in Business & Computer Science. Expected graduation in 2019
Attended a fully English-taught Bachelor program in International Media and Entertainment Management with a major in Marketing. Graduated with honors, GPA 3.6
Erasmus exchange semester abroad at the Faculty of Communication, Economics and Administrative Services. Achieved a GPA of 3.82.
Vocational training in the feld of event management, event organization as well as economics and social studies. Final graduation score 87/100